Jack Daniel’s No.27 Gold launches in Australia duty free

7th April, 2014 by Becky Paskin

Brown-Forman has launched maple-finished Jack Daniel’s No.27 Gold into Australian duty free through a partnership with Nuance Group.

Jack-Daniels-No27-Gold

Jack Daniels No.27 Gold has launched in Australia duty free following an exclusive roll out in Singapore last year

First released in Singapore Changi airport in November 2013, Jack Daniel’s No.27 Gold has been twice filtered through sugar maple charcoal and extra-matured in maple barrels.

It is bottled at 40% abv and carries an RRP of US$99 for 700ml.

The travel retail exclusive, which has now been launched in Nuance Australia stores in Sydney and Melbourne airports, is currently only available in the Asia-Pacific region.

Travellers through Nuance stores in the airports can experience and taste the new release through until the end of April.

Philippe Boyer, CEO Nuance Australia, said: “We know that Jack Daniel’s 27 Gold will be particularly attractive to certain customer segments, including our growing Asian and Chinese customer base.

“Because it is currently only available in duty free in the region, we have a great opportunity to deliver a differentiated and special service to all our premium whiskey and Bourbon customers at Sydney and Melbourne airports ahead of its launch in domestic markets.”

Jack Daniel’s No.27 Gold is the first travel retail exclusive from the brand since the Jack Daniel’s Sinatra Select edition, released to commemorate the run-up to the centenary of legendary singer Frank Sinatra’s birth.

Sales of Bourbon and American whiskey grew by 23.8% in domestic Australia between 2007-2012, according to Euromonitor.

In June 2012, Jack Daniel’s released a “gold medal” gift pack in London Heathrow, Gatwick and Stansted airports to commemorate the London Olympic Games.

Leave a Reply

If that's interesting, how about these?

Baileys makes Almande vegan-friendly

After demand from the vegan community, Diageo has removed beeswax from its more...

Diageo unveils 'industry first' e-learning tool

Diageo has launched a new e-learning tool on its responsible drinking website more...

Ketel One honours golfer Arnold Palmer with bottle

Diageo-owned Ketel One Vodka has launched a special edition bottle to remember more...

Johnnie Walker rolls out Blenders’ Batch in US

Blended Scotch brand Johnnie Walker is to introduce its “experimental” more...

Martell launches single estate expression at HKIA

Pernod Ricard Travel Retail has launched Martell Single Estate Domaine de more...

The world's best boozy hotel breaks

Looking for a getaway with some serious spirit? SB rounds up some of the best more...

Tristan Stephenson joins Lidl's spirits team

Famed bartender and author Tristan Stephenson, co-founder of London’s Worship more...

Beam Suntory unveils Courvoisier candle-holder pack

Beam Suntory Global Travel Retail is to release a new TR-exclusive Courvoisier more...

Boutique-y intros gin with botanicals sent into space

Newly formed That Boutique-y Gin Company has launched a gin made exclusively more...

Bushmills unveils Bourbon finish in US

Irish whiskey brand Bushmills has introduced a Bourbon cask-matured expression, more...

High Commissioner offers shoppers 50” TVs

Loch Lomond-owned blended Scotch brand High Commissioner has brought back an more...

Martell unveils VS Single Distillery

Pernod Ricard-owned Cognac house Martell has released a new expression more...

Greenall's unveils new design inspired by 1700s

Quintessential Brands-owned Greenall’s gin has revamped its bottle to reflect more...

WhistlePig launches farm-to-bottle whiskey

Vermont-based distillery WhistlePig has released its first farm-to-bottle more...

Buffalo Trace releases four-grain Bourbon

Buffalo Trace Distillery has released a new iteration of its Colonel E.H. more...

Hayman's Gin teams up with B Bakery

Starting from Mother's Day (26 March), Hayman's Gin will team up with B Bakery more...

Burleighs launches Leicester Dry Gin

UK gin producer Burleighs is set to launch a new variant in homage to the city more...

Javier Bardem tours Strathisla Distillery

Spanish actor Javier Bardem paid a visit to Strathisla Distillery in Speyside more...

Distilled Spirits Council slams ‘tampon tax’ reform

The Distilled Spirits Council has urged California lawmakers to reject a bill more...

The week in pictures

This week Javier Bardem took a tour of Speyside's Strathisla Distillery, more...