Sidney Frank wins George Clooney Tequila contractBy Becky Paskin
Sidney Frank Importing Company has won the exclusive right to import and distribute George Clooney’s Casamigos Tequila in the US and Caribbean from 1 April.
Clooney, famous for his roles in films such as Ocean’s Eleven and Gravity, launched Casamigos Tequila with business partners Rande Gerber and Michael Meldman in 2013.
Available in two varieties, Blanco and Reposado, Casamigos Tequila is already available in 50 States, thanks in part to a road trip campaign conducted by Clooney and Gerber themselves.
“We have long admired Sidney Frank Importing Company for their expertise in building ultra-premium brands,” said Gerber.
“They created Grey Goose Vodka and have grown Jägermeister into the iconic brand it is today. We’re thrilled to work with them and share our tequila with new friends.”
Lee Einsidler, CEO of Sidney Frank Importing Company, said: “We look forward to implementing Sidney Frank Importing Company’s forward-thinking approach to brand building and our powerful route to market as we grow Casamigos Tequila alongside George, Rande and Mike.”
In January 2013 the trio launched its first advertising campaign, featuring Gerber’s wife and supermodel Cindy Crawford.