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George Clooney rolls out own Tequila Casamigos

Actor George Clooney and business partner Rande Gerber are reportedly embarking on a US road trip to launch their new Tequila brand Casamigos.

George Clooney Casamigos Tequila
George Clooney, who stars in The Ides of March, is launching Casamigos Tequila later this month

The pair first announced they would be making an entrance in the Tequila market in March last year, although details were hazy.

Now according to reports Clooney and Gerber are embarking on a nationwide road trip to secure distribution for the brand. The pair are expected to visit LA, Las Vega, Miami and Dallas over the coming weeks ahead of a nationwide rollout later this month.

A source told the New York Post: “George and Rande came up with the idea of creating their own house tequila years ago when they both built houses in Mexico. They have been working with a master distiller ever since to create the ultimate blend. The tequila was supposed to just be for them and their friends, but after the success of Rande’s Caliche Rum, they decided to go for it.”

Gerber, who founded nightlife companies The Gerber Group and Midnight Oil, launched Caliche Rum, a Puerto Rican rum brand consisting of four expressions, with Destileria Serrales’ Roberto Serralles across the US in mid-2012.

The launch of Casamigos is however the first foray into the spirits industry for Clooney, who became the face of Martini in 2007 with a trademark moustache.

Clooney is not the only celebrity to recently launch his own Tequila brand. Rapper Xzibit released his own creation Bonita Tequila with Bonita Spirits in November. Other celebrities to have launched spirits recently include former basketball player Shaquille O’Neal, chef Heston Blumenthal, and music producer Timbaland.

*Clooney has revealed a steamy new advert for the launch of Casamigos, in which he climbs into bed with supermodel Cindy Crawford

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