Top 10 spirit launches in July 2013

5th August, 2013 by Amy Hopkins

From 40-year-old Scotch to rosé Pastis and from London dry gin to pop star-created Tequila, July saw a diverse range of spirits burst into the marketplace

Top ten spirits launches in JulyAs a staple drink of the quintessential British summer, rivalled only by Pimms, gin found an enthusiastic, and somewhat parched, domestic market during the July heatwave.

The launch of a London Dry gin by Quintessential Brands endeavoured to tap into this consumer base and stand out from the established brands with its eastern edge.

July also saw the resurgence of fun summer spirits that lay seemingly dormant during the winter months – including the Pernod Ricard Rosé Pastis, Martini Gran Lusso Vermouth, and a premium cachaça by Global Premium Brands.

Yet the demand for dark spirits remained pertinent, and a plethora of innovations, limited editions, and small batch editions were released into the whisky world.

Bowmore, The Famous Grouse, and Glen Garioch are just a few names to release new and exciting products in this ever-popular category.
Click through the following pages to find out more about these and other spirit launches in July.

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