Justin Timberlake Tequila to launch in UK
Justin Timberlake is set to launch 901 Tequila in the UK this month through distributor Hi-Spirits, four years after first launching in the US.
The 40% abv silver Tequila produced by Destilleria Santa Lucia from a 60-year-old recipe is distilled from 100% Blue Weber agave from Jalisco in small batches.
Co-founded by CEO Timberlake and president Kevin Ruder in 2009, 901 Tequila is designed to be sipped neat, over ice or in cocktails.
“901 Tequila has been extremely well received by our distributors, ky accounts, leading cocktail experts and most importantly consumers during our first four years in the American marketplace,” said Ruder.
“Justin Timberlake’s deep respect for the heritage and quality of Tequila has led to the development of a genuinely premium spirit with wide appeal,” added Dan Bolton, managing director for Hi-Spirits.
The Tequila will be available to both the on- and off-trade through Hi-Spirits for an RRP of £32.85.