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The week in pictures

This week, The Spirits Business sipped cocktails in the dark, The Benevolent hosted its annual fundraising ball, and the Mexican Tourist Board invented a cloud that rains Tequila

Friday, March 24th, 2017 No Comments »

Crystal Head Vodka revives ‘knock-off’ lawsuit

Globefill Inc has returned to court in a trade dress infringement case against KAH Tequila, claiming the brand, now owned by SPI Group, is a “cheap knockoff” of its own Crystal Head Vodka, reports say

Friday, March 17th, 2017 No Comments »

Jose Cuervo unveils Tomorrow is Overrated ad

Jose Cuervo has set out to challenge the “uniformity” of Tequila marketing with its new campaign, Tomorrow is Overrated

Tuesday, March 7th, 2017 No Comments »

American whiskey makes up 45% of US market

Spirits volume sales in the “strong” US market are slated to grow by 4.1% to 224 million nine litre cases by 2020, bolstered by American whiskey which holds 45% of the market

Thursday, March 2nd, 2017 No Comments »

Cuervo Q4 profits slump 48.5% on agave costs

Mexico-based drinks group Jose Cuervo saw its fourth quarter profits tumble 48.5% year-on-year as rising agave prices started to bite

Wednesday, March 1st, 2017 No Comments »

Altos Tequila competition opens for entries

Altos Tequila is inviting bartenders from across the world to compete in the seventh edition of its global competition – Tahona Society Cocktail Competition

Monday, February 27th, 2017 1 Comment »

Patrón marks Margarita Day with cocktail contest

Patrón Tequila has launched its 2017 quest to find its Margarita of the Year, coinciding with International Margarita Day held on 22 February

Wednesday, February 22nd, 2017 No Comments »

Amber Beverage tours Fabrica de Tequilas Finos

After recently acquiring Fabrica de Tequilas Finos, Amber Beverage Group releases a video exploring its new distillation facilities where 20 brands, including KAH Tequila, are made

Monday, February 13th, 2017 No Comments »

Hagar and Levine create ‘world’s first’ mezquila

Former Van Halen vocalist Sammy Hagar and Maroon 5 frontman Adam Levine have partnered to launch Tequila-mezcal hybrid Santo Puro Mezquila

Friday, February 10th, 2017 No Comments »

‘A Tequila break-out will surprise everyone’

As Amber Beverage takes control of Fabrica de Tequilas Finos, SB speaks to CEO Seymour Ferreira on the international rise of premium Tequila, his plans for the new portfolio, and why a ‘break out’ is on the horizon

Friday, February 10th, 2017 No Comments »