Patrón unveils virtual reality distillery tour

Tequila house Patrón has unveiled a new augmented reality app that transports iPhone users to the Patrón distillery in Jalisco, Mexico

Hornitos Tequila backs ‘shot-taking’ entrepreneurs

Beam Suntory-owned Tequila brand Hornitos has launched online video content for its latest marketing campaign, A Shot Worth Taking, which features "real-life shot-takers" selected by their crowdfunding pages

Patrón adds extra añejo Tequila to core range

Patrón Tequila has expanded its core line for the first time in 25 years with the launch of an extra añejo variant

SB Voices: Stars in their ryes

Following news that two fighting superstars have moved into spirits, Amy Hopkins looks at the successful – and not so successful – partnerships between drinks brands and celebrities

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