Matthew McConaughey shares football greetings
Actor Matthew McConaughey and his Tequila brand Pantalones have used AI to share a multilingual message with global football fans.
McConaughey has shared a special greeting for football fans worldwide through his brand, Pantalones Organic Tequila.
The message was created in partnership with ElevenLabs AI technology and with McConaughey’s permission. The Oscar-winning actor trademarked his image and voice for AI use in January 2026.
In the campaign, McConaughey extends a warm “welcome” to the global football community in multiple languages.
The Magic Mike actor recorded the English version himself, while ElevenLabs’ technology was used to dub his voice in additional languages, allowing fans around the world to hear his greeting.
In the videos, McConaughey humorously advises fans to try Pantalones Organic Tequila as a warm-up before attempting to speak a new language. While it may not improve fluency, it will surely make you feel more confident.
With football’s World Cup taking place this month and in July, Pantalones will celebrate by offering special soccer-inspired options at sports bars across the UK, including Rileys and ETM sports bars in London.
The brand will also serve a Matchhouse Margarita at Match House in Atlanta and its Pantalones Organic Margarita at Inn Cahoots in Austin, Texas.
Earlier this year, Pantalones partnered with TGI Fridays to launch a Margarita Maynia menu at 33 locations across the UK.
The Interstellar actor, who launched Pantalones with his wife, Camila McConaughey, in October 2023, is a minority owner of Major League Soccer’s Austin-based club, Austin FC, with Pantalones serving as a sponsor of the team.
For more football-inspired brand collaborations, The Spirits Business rounded up the top 10 spirits activations for the World Cup.
You can view McConaughey’s football message below.
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