Cygnet Gin opens Trophy Lounge in London
Welsh gin brand Cygnet has launched its Trophy Lounge at Sartoria Savile Row in London as part of a three-year partnership with the Lawn Tennis Association (LTA).
The Cygnet Trophy Lounge at Sartoria Savile Row is open until 12 July, providing a dedicated space for the brand’s Summer of Tennis initiative.
The takeover is part of the brand’s three-year official partnership with LTA and the HSBC Championships at Queen’s Club.
Guests can enjoy live tennis matches throughout the season, surrounded by a curated display of LTA memorabilia.
The events programme launched on 8 June with a grand opening hosted by classical singer and Cygnet co-founder, Katherine Jenkins OBE.
Next on the list, the lounge will host an evening for Cygnet’s hospitality industry partners on 15 June, followed by a watch party for the men’s final at the HSBC Championships on 21 June.
On 27 June, the space transforms into a Women in Tennis celebration, hosted by Jenkins.
The programme comes to an end on 12 July with a screening of the Wimbledon Gentlemen’s Singles Final.
“There is something about British summer tennis that has always felt special to me. The traditions, the elegance, the sense of occasion,” said Jenkins. “To open Cygnet’s home for the season at Sartoria, in the heart of Mayfair, feels like the most natural place to gather friends and celebrate everything we love about the season.”
Guests at the venue will have a chance to enjoy Cygnet Smash Fizz, the brand’s signature drink created specifically for the occasion by brand ambassador Gabriele Sasnauskaite.
The serve combines Cygnet 22 with fresh strawberries, elderflower liqueur, lemon juice, basil, and soda. A non-alcoholic version made with Cygnet Infinity is also available.
Cygnet Smash Fizz will also be available at leading on-trade partners across the UK, including 5 Hertford Street, Bluebird Chelsea, Bluebird City, Oswald’s, Pillar Hall, The Welsh House Collection across its five Welsh venues, and The Wine House.
A curated selection of additional on-trade partners will celebrate the Summer of Tennis with unique Cygnet-led seasonal serves, each tailored to the venue’s character. Confirmed venues include Kwant, Flute at The Broadwick, and Gattopardo.
Vedran Milosevic, global managing director of Cygnet, said: “To our trade partners, thank you. Your belief in Cygnet brings the season to life beyond Sartoria and Queen’s, and is the foundation of the lasting relationships we are proud to build.
“The Cygnet Trophy Lounge is a celebration of hospitality, partnership and shared standards of craft, and we are grateful to the venues and teams championing the brand throughout the Summer of Tennis.”
Additional details about the Trophy Lounge programme, including the Women’s Tennis celebration on 27 June, will be communicated in the upcoming weeks.
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