Cygnet Gin secures LTA tennis partnership
Welsh brand Cygnet has been named the official gin partner of the Lawn Tennis Association (LTA) as part of a three-year partnership.
The partnership, launching at the end of May, will run throughout the British grass-court season.
At the centre of the collaboration is the HSBC Championship, held at London’s Queen’s Club from 6 to 21 June.
Chris Pollard, managing director of commercial and operations at LTA, said: “At the LTA, we’re constantly striving to ensure those attending our summer grass court events can have the best experience possible, both in seeing the best players on court and enjoying their experience off court.
“We’re excited to be partnering with Cygnet, a British brand fast-establishing itself as one of the world’s premier gin distillers, to deliver an even better fan experience, with our summer ‘signature serve’ set to bring premium refreshment for spectators right across the British summer of tennis.”
The collaboration aims to position Cygnet Gin at the forefront of the tennis season with a signature serve, created as part of a broader Summer of Tennis platform.
Throughout the summer, the brand’s curated programme of elevated experiences aims to connect luxury hospitality and British sport.
Additional details about Cygnet’s Summer of Tennis programme will be announced in the coming weeks.
Matteo Fantacchiotti, partner, CEO and chairman of Cygnet, commented: “This is one of the most significant moments for Cygnet since we launched, and it is one we have worked towards deliberately.
“We looked at the landscape and asked where our values feel most at home, and British tennis answered that question immediately. The craftsmanship, heritage, understated elegance, grace, and legacy of British tennis, and the expectation of excellence are intrinsically shared. That’s why entering this world feels less like a new chapter and more like a natural continuation of who we are.
“We are enormously proud to be here, and we cannot wait to show what Cygnet will bring to Queen’s Club, the grass and everything the Summer of Tennis represents.”
The partnership follows the brand’s launch in the US through Southern Glazer’s Wine & Spirits.
Earlier this year, the brand made its Hollywood debut as the official gin partner of the 83rd Annual Golden Globes.
Additionally, Cygnet recently secured strategic investment from Robb Report, which supports the brand’s growth and enhances its luxury positioning in the market.
Cygnet Gin was launched in 2023 by Welsh classical singer Katherine Jenkins OBE and social impact artist and filmmaker Professor Andrew Levitas. The brand’s portfolio includes Welsh Dry Gin, Cygnet 22, aged gin 77, and non-alcoholic ‘spirit’ Infinity.
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