Enotria welcomes Phillip White as CEO
By Miona MadsenUK wine and spirits distributor Enotria has appointed Phillip White as its new chief executive officer, effective immediately.

He assumes the role previously held on an interim basis by John Colley, executive chairman and CEO of Enotria’s parent company, Majestic Wine Group, since September 2025.
White was most recently CEO at Gordon & MacPhail. His career spans almost four decades at major alcohol brands, on-trade suppliers, and large foodservice distributors, including Bacardi, Whitbread and Brakes.
The appointment follows a comprehensive recruitment process conducted by the Majestic Wine Group’s board and its owner, Fortress Investment Group.
White joins Enotria nine months after its acquisition by Majestic Wine Group.
Last September, Enotria revealed a strategic rebrand that nodded to its heritage.
White commented: “I’m delighted to be joining Enotria at such an important point in the company’s development. The opportunity is clear: combine a standout premium portfolio with consistently exceptional service and be the partner our customers rely on to help them thrive in today’s market.
“I am really looking forward to getting back into the wholesale on-trade sector, especially with a business as special as Enotria.”
In his new role, White will be responsible for implementing all aspects of Enotria’s strategic plan. This includes enhancing its product portfolio, establishing a leading service offering, and expanding its customer base, particularly in national accounts and premium restaurant, hotel, and bar groups across the UK.
Colley commented: “I am really pleased to welcome Phillip to Enotria and to the wider Majestic family. Phillip has demonstrated what a brilliant operator he is throughout his career, and he brings with him a huge amount of experience and expertise across the on-trade, distribution, supply chain and logistics – all of which make him the perfect candidate to lead Enotria into its next phase of growth.
“We’re at the start of another important and transformational year for the Enotria business. We have already made solid progress over the past nine months, but I am really looking forward to working with Phillip and his team to accelerate that momentum and deliver on our exciting plans.”
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