Messe Düsseldorf reveals ProWein City Vibes for 2026
Trade show ProWein has reimagined its Goes City concept, and will introduce City Vibes at the 2026 event.
ProWein City Vibes will aim to be ‘modern, urban, emotional’ and bring visitors closer to people who enjoy wines and spirits as part of their lifestyles.
Marius Berlemann, chief operating officer of Messe Düsselfdorf, said: “A strong city concept has long been the ideal complement to the internationally renowned ProWein as a pure B2B trade fair.
“During the day, professional exchange takes centre stage in our exhibition halls.
“In the evening, ProWein City Vibes builds a bridge from the day’s business to an open, enjoyment-driven programme that makes wine and spirits accessible to a broader audience.”
The 2026 trade show will take place from 15-17 March 2026 in Düsseldorf, Germany.
ProWein City Vibes, however, will run in the evenings and start three days earlier on 12 March.
The inaugural event will be Noir, a French-inspired evening with urban beats and contemporary bar culture.
Other planned events as part of ProWein City Vibes will include ‘Love at First Sip’(a speed-dating event), a cinema night for film fans, a silent dance walk with ready-to-drink serves, and artistic performances accompanied by wine.
The Spirits Business presented three days of seminars at ProWein this year, curated to uncover the latest trends, innovations and challenges shaping the industry.
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