CasAzar Tequila makes European debut
Tequila Stack-owned brand CasAzar has partnered with distributor Anker Amsterdam Spirits to enter seven European markets.
The expansion will see the brand available in France, Germany, Cyprus, Malta, Greece, the Czech Republic, and Italy.
CasAzar was founded by ex-Diageo executives and husband-and-wife duo Max Ramirez and Viviana Sierraalta-Ramirez in November 2024.
Since its launch, CasAzar has quickly gained traction in the US, with nationwide availability through e-commerce, as well as in key markets such as Florida and New York.
CasAzar’s debut in Europe follows its recent partnership in the US with the Miami Marlins, furthering its foothold in luxury markets.
The co-founders of CasAzar Tequila explained: “Expanding CasAzar into Europe is both a milestone and a testament to why we started this journey. We left our corporate lives to bet on ourselves, and now we have the privilege of sharing an award-winning Tequila, presented in a bottle like no other, to a global audience that values authenticity and artistry.
“Europe is the perfect stage for our story, and the perfect time to raise a glass to those who dare to take their own chance.”
Produced in Mexico, Casazar’s collection includes three signature expressions: joven in white, reposado in green, and añejo, presented in a black stacked chip-shaped ceramic bottle.
At this year’s Tequila and Mezcal Masters, the brand took home a Master and two Gold medals.
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