Cincoro auctions Travis Scott bottle for £10,000
Tequila brand Cincoro, co-founded by Michael Jordan, has auctioned a bottle of its extra añejo for £10,000 (US$13,500 USD) designed by rapper Travis Scott.
The auction took place last Friday (September 19) at Annabel’s in London for the private members’ club’s second Annabel’s for the Amazon Gala, of which Cincoro Tequila is a sponsor.
Proceeds from the auction go towards Annabel’s charity The Caring Family Foundation’s reforestation work.
The bottle, designed by Scott in collaboration with the Cincoro team, featured a chocolate-brown finish and custom gold metallic symbols inspired by Mexico’s Tequila-making traditions.
The bottle houses the brand’s extra añejo Tequila, which is aged for more than 40 months in Tennessee whiskey barrels.
Cincoro Tequila’s co-founder and executive chairperson, Emilia Fazzlarai, said: “Working with Travis has been an incredible creative journey.
“He brought a completely unique perspective to this collaboration, rooted in both cultural vision and attention to detail. This partnership represents a bold step forward for Cincoro as we continue to redefine what luxury Tequila can be.”
The bottle marks the start of Cincoro’s partnership with Scott and his label Cactus Jack, with more collaborations on the way.
“This is just the beginning with Cincoro,” Scott added.
Along with Scott, Cincoro counts the likes of Serena Williams among its celebrity admirers.
The brand was founded in September 2019 by basketball icon Jordan together with friends Fazzalari, Jeanie Buss, Wes Edens and Wyc Grousbeck.
The brand is currently embroiled in a lawsuit over allegations the Tequila is not made from 100% Blue Weber agave.
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