Tito’s to sponsor The SB Travel Retail Beach Party 2025
By Melita KielyTexas-born Tito’s Handmade Vodka will be the official vodka sponsor of The Spirits Business Travel Retail Beach Party 2025 in Cannes.

Each year, on the first Monday of the Tax Free World Association (TFWA) World Exhibition & Conference, The Spirits Business hosts its Travel Retail Beach Party on the French Riviera.
Guests are invited to enjoy a selection of bespoke cocktails, canapés and entertainment while networking with fellow delegates from the trade fair – all of which takes place as the sun sets.
John McDonnell, managing director, international, at Tito’s Handmade Vodka, commented: “We look forward every year to reconnecting with friends and colleagues, and developing impactful new relationships at the TFWA World Exhibition in Cannes.
“Just as much business gets done outside the Palais too, especially at events like The Spirits Business’ annual beach party.
“We’re thrilled to again be part of The Spirits Business’ festivities and look forward to sharing a Tito’s cocktail with everyone.”
In 2024, The Spirits Business welcomed more than 400 guests to the annual gathering.
The party will take place on Monday 29 September. Further details about this year’s event will be announced in due course.
Relive some of the highlights online and via the video below.
Related news
Asia back in force at TFWA Cannes 2024