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Highlights from The SB Travel Retail Beach Party 2024

Relive some of the best moments captured from The Spirits Business Travel Retail Beach Party 2024 in Cannes, France.

SB Travel Retail Beach Party 2024
More than 400 guests attended The SB Travel Retail Beach Party 2024

Every year, as the sun sets on the French Riviera, The Spirits Business welcomes delegates from the annual TFWA World Exhibition & Conference in Cannes for a joyous evening of food, drinks and networking.

The 2024 party welcomed a record number of guests, with more than 400 delegates joining the festivities at Boulevard de la Croisette.

With a local DJ spinning the decks, wine flowed from sponsors Voga and Italian Wine Brands.

Meanwhile, at either end of the decking, cocktails were shaken and stirred in abundance, chilled and diluted to perfection by expert teams from De Kuyper Royal Distillers, and Cocktail Club.

Guests had a plethora of options to choose from thanks to this year’s spirits sponsors: Suau, Three Sixty Vodka, Speyburn single malt Scotch, Latin Gin, Old Pulteney Scotch whisky, Botran rum, Beveland, and De Kuyper liqueurs.

Click the video below for a taste of the evening – which will return to the TFWA World Exhibition & Conference in 2025.

For more videos from The Spirits Business, visit our Youtube channel.

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