Beam Suntory eyes malts ‘opportunity’ in India
Beam Suntory has expanded its presence in India by launching two of its peated malts in the market – The Ardmore Legacy and Bowmore 12 Year Old.
Beam Suntory believes there is a “huge opportunity” for malts in IndiaThe US-based drinks group said the launches demonstrate its “continue commitment” to India and indicate a “huge opportunity” for malts in the market.
Currently, Beam Suntory-owned Teacher’s is the leading Scotch brand in India.
The Ardmore Legacy and Bowmore 12 Year Old will sit alongside Laphroaig 10 Year Old in the group’s Peated Malts of Distinction portfolio in India.
“We are confident that these three premium peated malts, The Ardmore Legacy, Bowmore 12 Year Old and Laphroaig 10 Year Old will stand out for their quality, unique flavour profiles and compelling heritage,” said a spokesperson for the group.
“India is one of the world’s leading Scotch markets, and we expect these incredible brands to become exclusive and aspirational expressions in India.”
In August 2014, Beam Suntory introduced Jim Beam Bourbon into India for the first time and said it expected the brand to become its “second pillar of growth” behind Teacher’s.
Later that year, Jim Beam started local bottling operations in Rajasthan, India, where Teacher’s is also produced.
