Neurita appoints UK on-trade representative
Flavoured Tequila brand Neurita has appointed sales agency Hospitality Inc to represent it in the UK on-trade.
Hospitality Inc is led by Myles Doran, who has extensive experience in the spirits industry having held senior commercial, operational, marketing, and sales leadership positions throughout his career in the on-trade sector.
Neurita joins brands such as Dutch Barn Vodka and Chinola Passion Fruit Liqueur in the sales agency’s portfolio.
Since the beginning of the partnership, the agency has already secured ‘significant’ group menu listings for Neurita in the UK and Europe.
Doran commented: “I am excited to be working with Neurita. The brand is not only visually impressive, but the feedback we’re receiving about the liquid from premium operators has been exceptional, and it’s no surprise why the brand has won back-to-back ‘Best flavoured Tequila in the world’ for the last two years.
“We’ve already secured significant listings in a very short period of time, and I look forward to announcing them soon.”
The new listings will be unveiled in the coming months, in time for summer 2025.
Lucy Smith, founder and CEO of Neurita Tequila, said: “Myles has been a joy to work with, and we are already seeing great results. His expertise and professional approach have been invaluable in helping Neurita make its mark in the competitive UK market.”
Neurita reportedly experienced a 169% growth in 2024 after expanding distribution into Europe and Australia and a successful crowdfunding campaign.
Additionally, the brand has recently strengthened its team with new hires, including Chris Rigby as strategy advisor and Thomas Butterwick as head of sales.
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