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Neurita Tequila seeks funding
Flavoured Tequila brand Neurita has revealed a crowdfunding campaign as it seeks to expand globally.
The crowdfunding campaign on Crowdcube aims to elevate the brand to new heights as it expands internationally, including recent launches in France and Australia and in travel retail with Gmax.
In a move reminiscent of BrewDog’s ‘Equity for Punks’, Neurita invites consumers to participate in its journey and celebrate ‘Marg O’clock’ by taking a stake in the brand.
Founder Lucy Smith expressed her enthusiasm: “I am beyond excited to invite our loyal consumers and Crowdcube investors to join us on this incredible journey.
“Neurita is more than just a Tequila brand; we speak directly to women, tapping into one of the largest untapped segments in the Tequila market. With Margaritas leading the way as the top trending cocktail globally, we are poised for explosive growth.”
The brand’s 35% ABV range features naturally flavoured Tequila sourced from Casa Orendain in Jalisco, Mexico. The portfolio includes Citrus, Rosa and Picante, all made with blanco Tequila.
Neurita Tequila has garnered 15 industry accolades in under two years, including a Silver medal at The Tequila & Mezcal Masters 2024.
The brand’s Crowdcube campaign will launch on Monday 21 October.
Neurita has also been shortlisted for the Tequila Brand of the Year title at The Spirits Business Awards 2024.
According to NielsenIQ, the UK off-trade market for Tequila is worth £35 million (US$44m) after experiencing year-on-year growth of 12.5% in value and 6.6% in volume.
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