RNDC and Sugarlands expand partnership
Republic National Distributing Company (RNDC) and Sugarlands Distilling Company have expanded their distribution partnership.
Sugarlands Distilling was established in 2014 and produces moonshine, Sippin’ Creams, Roaming Man Tennessee Straight Rye Whiskey and more. Its portfolio also includes High Rock Vodka, created by racing star Dale Earnhardt Jr and his wife, Amy Earnhardt, in Gatlinburg, Tennessee.
“We’re thrilled to expand our relationship with RNDC, a long-time partner that shares our commitment to excellence in the industry,” said Ned Vickers, president and founder of Sugarlands Distilling Company.
“This new agreement will introduce our line of craft spirits to a broader audience across the country. As we embark on this expansive and exciting endeavour, we remain dedicated to upholding our values of authenticity, quality, and community engagement that have gotten us where we are today.”
As part of the national agreement with RNDC, Sugarlands’ handcrafted cocktails and spirits will be broadly available in 36 markets nationwide in establishments ranging from restaurants and bars to festivals.
Dave Lane, chief supplier excellence and growth officer of RNDC, commented: “We look forward to this exciting chapter in our partnership with Sugarlands Distilling Co, as it marks new and innovative possibilities within the handcrafted cocktail category.
“We anticipate that together, this will be an opportunity to drive increased awareness and elevate Sugarlands to new heights – enriching our portfolio.”
Earlier this year, RNDC’s e-commerce platform announced it had reached US$1.7 billion in lifetime sales.
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