Tanqueray takes to Ireland with Stanley Tucci
Diageo-owned Tanqueray No. Ten has enlisted three local bartenders, as well as actors Stanley Tucci and Amy Huberman, to showcase its gin in Ireland.
As part of the brand’s ‘Make it a Ten’ campaign, Tanqueray partnered with a trio of Irish mixologists to showcase the spirit in bespoke cocktails: Oisín Kelly, bar manager of The Sidecar at The Westbury; Adeline Valdivia, head mixologist of Glovebox at Alltal; and Andy Ferreria, co-founder of Cask Cork.
Tucci and Huberman then travelled to Ireland to meet the bartenders, talk about Irish hospitality and discover the inspiration behind their Tanqueray-based serves.
In addition to the campaign in Ireland, the brand has debuted a new-look bottle. It features a copper cap with a citrus grater texture, a citrus press-shaped glass structure at the base of the bottle and a red wax seal.
Tucci said: “I’m delighted to be back in Ireland with Tanqueray No. Ten to uncover and celebrate the talent of three bartenders who are true artists and who embody the spirit of Irish hospitality.
“Cocktail making is a unique craft that welcomes curious and inventive minds to push the boundaries of flavour and bar cocktail culture.
“The new bottle is a beautiful homage to the brand’s heritage, craft and longstanding place in the world of bartending.”
The cocktails – New Found, created by Kelly; Bloomsbury Heart by Valdivia; and Tunnel Vision by Ferreira – are available at the bartenders’ venues.
Each creation is inspired by the brand’s signature serve, The Tiny Ten, but twisted using Irish ingredients such as Valentia Island vermouth, foraged geranium, Irish sea salt, honey and more.
For the campaign, Tanqueray has previously partnered with Ago Perrone from The Connaught Bar, Giulia Cuccurullo from The Artesian and Keïla Urzaiz de Calignon and Yoann Tarditi from Satan’s Whiskers, among residencies with other renowned bartenders.
Tanqueray is one of the world’s best-selling gin brands.
The partnership with Stanley Tucci, known for his roles in The Devil Wears Prada and The Hunger Games, began in 2021.
The actor has backed the brand in a series of ads, including one that focused on elevating a Martini using No. Ten.
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