Stanley Tucci creates Tanqueray adBy Alice Brooker
Diageo-owned Tanqueray No. Ten Gin and actor Stanley Tucci have teamed up to create a new ad, called Make It A Martini Night.
The global partnership between Tucci and the Diageo-owned brand was revealed in June 2021.
The Devil Wears Prada star features in ‘Make It A Martini Night’, a spot that presents Tucci ordering a Tanqueray No. Ten Martini at a bar, and guests at the end of the bar overhearing – and proceeding to order the same serve.
“When said aloud, it’s the only order that becomes everyone’s order,” Tucci says to the camera.
“I’m a big fan of the Martini – there is something about a Martini’s simplicity and classic elegance, while being modern at the same time,” said Tucci.
“Made with No. Ten, a Martini rises in stature and that’s why bartenders like to use it.”
Tanqueray No. Ten gin is made using white grapefruit, lime and orange, and boasts citrus notes as a result.
“There’s no denying the Martini has become the de facto ‘it’ cocktail of 2022,” said Christina Choi, senior vice-president of gin, Tequila and breakout growth brands at Diageo North America.
“With his quiet sophistication and natural charm, Stanley Tucci is the perfect creative partner for us. After all, if Stanley and Tanqueray No Ten have one thing in common, it’s that they are both undeniably classic and chic.”
To create the Martini, combine 40ml of Tanqueray No. Ten and 5ml dry vermouth into a shaker with ice, and stir until mixed. Then, serve into a Martini glass and garnish with a grapefruit twist.
Tanqueray No. Ten retails for US$33.99 per 750ml. The spirit was named Gin Brand Champion of 2022 this year.
Last year, Tucci teamed up with Ago Perrone, Connaught Bar’s director of mixology, to create a Martini.
To watch the spot, click below.