Baijiu Cocktail Week gears up for a third year

Bars throughout London are preparing to celebrate China’s leading local spirit as Baijiu Cocktail Week readies to return for a third year.

Coinciding with Chinese New Year on 8 February – the year of the monkey – the festival will take place from 5-14 February and is organised by London-based SeeWoo Foods, a specialist Asian food and drink supplier.

First launched in 2014, Baijiu Cocktail Week is sponsored by Diageo-owned baijiu brand, Shui Jing Fang.

An array of city bars have been confirmed to take part in Baijiu Cocktail week, offering bespoke Asian-inspired cocktails and drinks offers, including Bo Drake, Hutong at The Shard, Opium and all eight sites of Ping Pong Dim Sum.

Also taking part in the celebrations will be recently opened 68 & Boston, China Tang at The Dorchester, Demon, Wise & Partners, The Hide and Nam Long, which claims to have launched the UK’s first baijiu dedicated cocktail menu.

In April last year, Private Cask Imports and CNS Imports joined forces to expand the presence of baijiu in the US market.

Later that year in May, a new baijiu brand, called Hong Kong Baijiu, launched across the US and Europe in an effort to introduce Westerners to the Chinese spirit category.