Belvedere casts Bond actress in new campaign

Belvedere vodka is continuing its James Bond association with the launch of a new global advertising campaign starring Mexican actress Stephanie Sigman, who features in the franchise’s latest Spectre film.

Mexican actress Stephanie Sigman stars in a new global advertising campaign for Belvedere

It was first revealed that LVMH-owned Belvedere vodka had agreed a deal to sponsor Spectre in December last year, launching limited run of bottles featuring the MI6 Headquarters to mark the association.

Sigman, who stars as new Bond girl Estrella in the opening scene of the film, also features in Belvedere’s advertisement, directed by Antoine Bardou-Jacquet.

The advert depicts the creation of a “perfect” Belvedere Martini without human interaction.

“Ordering a vodka martini takes knowledge and self-assurance, which has been demonstrated effortlessly by James Bond throughout the years” said Sigman.

“His cool attitude and stylish sophistication have gone hand in hand with his choice of vodka martini. Belvedere is a great match.”

Belvedere’s sponsorship of Spectre is the brand’s largest global partnership to-date.

Spectre, the 24^th feature film release in the James Bond franchise, will premiere in the UK on 26 October and in the US on 6 November.