Deutsch Family acquires Redemption Rye

As demand for American whiskey continues to soar, Deutsch Family Wine & Spirits has acquired the Redemption Whiskey family of products for an undisclosed sum.

Redemption Rye and its family of products are now under the ownership of Deutsch Family Wine & Spirits

The US company now owns the entire Redemption Whiskey portfolio, including Redemption Straight Rye Whiskey, Redemption High Rye Bourbon, Redemption Bourbon, Riverboat Rye, White Whiskey and Limited Edition Barrel Selections.

Distilled in Indiana and bottled in Bardstown, Kentucky, Redemption Whiskey was launched by Michael Kanbar and Dave Schmier under their Bardstown Barrel Selections company.

Deutsch Family Wine & Spirits’ portfolio also includes Luksusowa Vodka and Spanish liqueur brand Licor 43.

“Six years ago we entered the spirits business after almost three decades as a wine company and we have been very selective about what brands we brought into our portfolio,” said Peter Deutsch, CEO of Deutsch Family Wine & Spirits.

“The addition of Redemption provides a high quality entry into the most dynamic segment of the spirits business: American whiskey.

“The premium and ultra-premium segments within the whiskey category remind me a lot of premium wine, with consumers being open to experiment, focused more on quality than slick marketing and interested in learning more about the product itself.”

The Redemption Whiskey stable has tripled in size over the past two years, with “demand consistently exceeding supply”.

“We are very excited to see what Redemption can achieve in the future under the stewardship of the Deutsch Family,” said Kanbar. “We know the brand is in good hands and that they will build on the strong foundation we created.”

The brand will continue to be exclusively available in the US over the next two years, however the states in which it is available will be limited due to supply constraints.

Deutsch Family claims the whiskey will be distributed nationally “eventually”.

It was announced in March this year that Bacardi had taken its first steps into the American whiskey category with the acquisition of Angel’s Envy.