World’s ‘first’ Sangria-flavoured vodka launches
Phillips Distilling Company has created the world’s first red Sangria-flavoured vodka in order to tap into demand for Sangria cocktails – UV Sangria.
UV Vodka has launched the world’s first Sangria-flavoured vodkaThe new launch joins the brand’s existing portfolio, which already boasts more than 20 different vodka flavours, including UV Ruby Red Grapefruit, Pink Lemonade, Chocolate Cake and Salty Watermelon.
UV Sangria is distilled four times and offers a taste of citrus combined with an “exotic character”, which the firm recommends serving with lemon lime soda and any fresh fruit.
“UV Vodka is known for launching first-to-market flavoured vodkas that are in line with current trends and consumer demand,” said Jason Connelly, Phillips vice president of sales.
“With rapid growth and increasing popularity of Sangria, the timing was perfectly aligned for the brand to introduce UV Sangria, making it easier for both consumers and bartenders to create Sangria cocktails.”
UV Vodka is available now nationwide and carries an RRP of US$12.99 per one litre bottle, US$11.99 per 750ml bottle and US$0.99 per 50ml bottle.
