RTD brand Moth debuts its largest OOH campaign
Moth’s ‘You, me, Marg?’ billboards will run in London and Manchester throughout August, accompanied by activations across the UK.
The London-based ready-to-drink (RTD) cocktail brand has described the rollout of billboards at 140 London Underground stations and 244 sites in Manchester as its ‘most ambitious campaign yet.’
Rob Wallis, Moth’s co-founder, said: “The Margarita is our no.1 for a reason – it is the UK’s favourite cocktail after all. ‘You, Me, Marg?’ is about making our Marg impossible to ignore.
“We are showing up in more places than ever: in grocery aisles, on billboards, at festivals and at pop-ups in the street. The goal is simple: we want more people to discover and enjoy a Moth Margarita this summer with their loved ones.”
Figures released by Moth state that the brand’s Margarita range is worth more than £12 million (US$15.9m) ‘and continues to grow [its] value by 95% versus the previous year, validating both the premium Tequila trend and the brand’s positioning within it.’
The Margarita-focused out-of-home (OOH) advertising coincides with the launch of an always-on digital awareness campaign ‘with investment increasing threefold year on year to reach London, Manchester, Bristol, Brighton and Glasgow.’
Moth also announced a nationwide push to support the brand’s availability at 32,000 off-trade locations, with retail activations at Waitrose, Sainsbury’s, Morrisons, Asda and Whole Foods.
It will also provide canned cocktails at Brighton Pride and music festivals including Piece Hall in West Yorkshire, Love Supreme in East Sussex and Forwards Festival in Bristol, as well as Broadwick Live and Outernet in London. Moth will also appear at O2 Academy music venues across the country.
In February 2026, Moth expanded its core range with the addition of a Strawberry Daiquiri and a Mango Margarita.
The brand kicked off its summer marketing push in June with a pop-up ‘cocktail cornershop’ that gave away 10,000 cans of its signature Margarita over a three-day activation.
Moth’s 125ml canned Margarita is made with Tequila Enemigo, and has an ABV of 14.9%.
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