SipMargs expands across US
Ready-to-drink sparkling Margarita brand SipMargs has begun its nationwide expansion in the US following an investment from Sazerac.
To celebrate the expansion, SipMargs has partnered with social media personality and entrepreneur Alix Earle to launch ‘Summer of the Serve’, its biggest campaign to date.
Earle was part of the brand’s March 2025 relaunch as an investor and brand partner.
In the campaign’s new creative, Earle stars alongside KJ Dillard and the SipMargs Important Person (SIP) Servers, bringing to life a ‘world where everyone receives VIP treatment’.
Earle commented on the initiative: “Summer of the Serve is all about turning everyday moments into something unforgettable. I’ve always been the friend who’s a little extra, so creating a campaign that’s all about making people feel special felt very me.
“Whether it’s a day on the water, a girls’ trip, a beach day, or a backyard hang, everyone deserves a little main-character energy.”
Described as a new chapter for the brand, the initiative is SipMargs’ first move since BuzzBallz owner Sazerac acquired an equity stake in the brand last month.
“As our first major campaign for SipMargs, Summer of the Serve aims to introduce more consumers to the brand in a way that feels timely and of the moment, while also staying true to the premium quality and fun-loving spirit that built the brand,” said Sara Saunders, chief marketing officer at Sazerac.
“We’re excited to invite even more fans into the SipMargs family with our SIP Servers.”
SipMargs are available in four flavours: Classic, Mango, Spicy, and Coconut. Each 355ml can has an ABV of 5% and contains 130 calories with six grams of sugar.
The RTDs will be available at retailers nationwide in the US from 1 July, priced at US$11.99 for a four-pack and US$19.99 for an eight-pack.
Last week, Sazerac launched three new canned spirits-based brands in the US: Lovebug Hard Cream Soda, Endless Afternoon Whiskey Lemonade, and Buckhorn Whiskey Lemonade.
This week, the company confirmed its acquisition of the property of Garrard County Distilling under Tom Collins Distilling.
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