Paragon Brands to distribute Lucas Bols in UK
Dutch drinks company Lucas Bols has named Paragon Brands as the UK distributor for several parts of its portfolio, including its namesake liqueurs range.
The agreement will come into effect from 1 April, and will see Paragon Brands distribute the Bols and Galliano liqueur ranges, as well as Bols Genever in the UK.
The Bols liqueurs line includes Bols Peach, Elderflower, and Pink Grapefruit flavours, as well as Triple Sec and the revamped Bols Blue 1575, which was released last April as the Amsterdam-headquartered company celebrated its 450th anniversary.
Managing director of Paragon Brands, Chris Jones, said: “This partnership perfectly complements our existing portfolio. From the homegrown, scaling brands to the global icons, our team is built to ensure brands thrive in UK hospitality and beyond.
“Representing such an iconic and revered company is a real privilege. We look forward to a successful future together.”
The agreement has a renewed focus on the on-trade, with an aim of driving a deep connection within the UK bartending community.
The team at Paragon Brands will work with Lucas Bols’ education programmes to position the company’s portfolio as the driver of quality behind bars.
Paragon Brands also distributes the likes of Żubrówka, Licor 43 and Goslings in the UK.
Lucas Bols, meanwhile, began 2026 under a new CEO for the first time in 20 years after Frank Cocx took over from Huub van Doorne.
The company positions itself at the forefront of cocktail culture and unveiled a global campaign for its passion fruit liqueur, Passoã, last month.
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