Tatratea names new German distributor
Slovak producer Karloff has appointed Spirits Platform NXT as the new distribution partner for its products in Germany, including tea-based liqueur Tatratea.
The new agreement will enhance the presence of Karloff’s portfolio throughout Germany.
Hamburg-based Spirits Platform NXT is a recently launched specialist dedicated to building premium spirits brands in the German market.
The company combines more than two decades of industry experience with a robust network across retail, wholesale, and on-trade channels. This enables them to offer tailored route-to-market strategies for international suppliers.
The partnership is said to enable Karloff’s portfolio, led by its flagship liqueur brand Tatratea, to expand its footprint in the German market with a structured approach focused on both off-trade listings and on-trade activations.
Through its new distributor, the Slovak producer aims to increase brand visibility, secure key retail placements, and enhance its presence in bars and restaurants.
Thomas Michael David, managing director at Spirits Platform NXT, commented on the new partnership: “Germany is a very exciting premium spirits market in Europe, and Tatratea has all the ingredients to stand out – authenticity, strong visual identity and a highly distinctive taste profile.
“We are proud to support Karloff in building the brand sustainably across retail and gastronomy.”
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