Mangrove to distribute Fratelli Branca in the UK
Fratelli Branca’s portfolio of bitters, amaro, vermouth and coffee liqueur will now be distributed in the UK by Mangrove Global.
Fratelli Branca was founded in Milan in 1845.
Its portfolio includes Fernet-Branca, a bitter made with a ‘secret’ blend of 27 herbs, spices and roots, which is used in the Hanky Panky cocktail.
Meanwhile, Brancamenta is a lighter counterpart to the original, tempered with Piedmont peppermint.
Mangrove will also distribute Fratelli Branca’s vermouth portfolio, which includes Carpano, the first vermouth to be made commercially available. Carpano offers four expressions: Rosso, Bianco, Dry and Botanic Bitter.
Its other vermouths are Antica Formula and Punt e Mes.
The final expression in the lineup is Caffè Borghetti, a liqueur made with real Italian espresso coffee.
Nick Gillett, managing director of Mangrove Global, said: “The shift to bitter flavour profiles among UK consumers is a really interesting development but also represents an excellent opportunity for the bitters category.
“The depth and complexity of flavour that these liquids offer the on-trade is exceptional, and this is especially true of the Fratelli Branca range.
“Nothing excites us quite like heritage-led, well-crafted spirits that set a high standard, and that is exactly what Fratelli Branca offers.
“With the incredible support of its previous distributor Sazerac, it has built a stellar reputation and cult following – and we look forward to building on that for the brand’s continued success.”
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