Koch Mezcal partners with Maison Ferrand UK
Export partner Brand Venture has appointed Maison Ferrand as the exclusive distributor of Koch Mezcal in the UK.
The partnership is said to underscore Koch Mezcal’s ongoing commitment to enhancing its presence in key European markets by collaborating with partners who prioritise craftsmanship, education, and the development of premium spirits.
Thalia Frigos, director of exports and brand development at Koch Mezcal, said: “We are excited to partner with Maison Ferrand in the UK. It is a highly influential market with a strong appreciation for authenticity and craftsmanship, and we believe this collaboration will support our long-term growth ambitions.”
Koch joins the distribution portfolio of Maison Ferrand UK, which includes brands like Adriatico Amaretto, Kōta Pandan Liqueur, and Boann Irish Whiskey.
Jan Bernd Koster, partner at Brand Venture, added: “The UK is a key market for premium spirits. Maison Ferrand is a strong partner with the right expertise and portfolio to build Koch Mezcal’s presence in a meaningful and sustainable way.”
Koch offers a selection of traditionally crafted expressions, made using both artisanal and ancestral methods, highlighting the diversity and cultural heritage of mezcal production in Oaxaca, Mexico.
Darryl Cripps, head of sales at Maison Ferrand UK, added: “The addition of Koch Mezcal is a natural fit for us, reinforcing our focus on building a portfolio of brands that stand out for their individuality and quality.
“Koch Mezcal offers genuine heritage and transparency, aligning perfectly with the evolving expectations of UK consumers. We see strong opportunities for growth across both the on- and off-trade as the agave category continues to premiumise.”
In partnership with Brand Venture, the mezcal brand has ‘significantly’ accelerated its European expansion.
In the past six months, Koch Mezcal has debuted in Sweden, Romania, the Baltics, and Hungary.
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