Gabriel ‘Fluffy’ Iglesias launches Pocho Fino Tequila
US comedian and actor Gabriel ‘Fluffy’ Iglesias has teamed up with Next Century Spirits to launch a range of Pocho Fino Tequilas.
Described as ‘an authentically crafted Mexican-American Tequila’, the brand has debuted with a blanco and two flavoured expressions: Mexican Candy and Grilled Pineapple.
The spirit is said to originate from the heart of Mexico’s Tequila region and was developed in the US in collaboration with North Carolina-based Next Century Spirits.
Iglesias, co-founder of Pocho Fino Tequila, commented: “As a proud Mexican-American, I wanted to make a Tequila that celebrates both my roots.
“When creating Pocho Fino Tequila, it was important to me that the Tequila be approachable, full of flavour, and fancy enough for a fine glass or casual enough to drink out of a plastic cup. That’s what makes it my kind of Tequila.”
Pocho Fino Blanco is bottled at 40% ABV and offers notes of cooked agave, citrus, tropical fruit, and black pepper.
The first flavoured expression at 35% ABV, Mexican Candy, combines the tastes of candied watermelon, fresh lime, and jalapeño.
Grilled Pineapple completes the launch trio, featuring the brand’s Blanco Tequila and notes of grilled caramelised pineapple, hickory smoke, and sweet agave.
Every bottle features a tribute to Risa and Vinnie, Iglesias’ dogs who have passed away.
Anthony Moniello, co-CEO of Next Century Spirits, said: “Next Century Spirits is proud to partner with Gabriel Iglesias to debut Pocho Fino Tequila, the first Tequila in our award-winning portfolio.
“This is not another celebrity spirits launch, it’s a passion project for all of us that has been years in the making.
“Rooted in heritage, storytelling and Gabriel’s deep connection to his fans, Pocho Fino Tequila is crafted to honour tradition while delivering exceptional quality in every bottle – a brand we are all incredibly proud of.”
Pocho Fino Tequila is now available in 375ml bottles at a suggested retail price of US$17.99 and in 750ml bottles at US$29.99 at select retailers, including Total Wine & More, BevMo!, Liquor Depot, Lee’s Discount Liquor, and Walmart.
The brand is currently distributed in California, Texas, Florida, and Arizona, with plans to expand into additional states.
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