Three Sixty Vodka holds top spot in Germany
Schwarze und Schlichte’s Three Sixty has maintained its position as Germany’s best-selling vodka for the fourth consecutive year.
According to the Nielsen Vodka Report for 2025, the diamond-filtered vodka was the top-selling brand in Germany’s premium vodka segment by volume last year.
Key factors contributing to Three Sixty’s success included stable growth in the core vodka segment, targeted expansion of its ready-to-drink (RTD) portfolio, and strong brand visibility in both national and international markets.
The German vodka market declined by 3.6% in volume in 2025, according to Nielsen data. In contrast, Three Sixty Vodka’s sales volumes were up by 3.5%.
The brand is one of the fastest-growing premium vodkas in Germany.
While the RTD sector in Germany grew by 6.8%, Three Sixty recorded impressive volume growth of 35.2%, according to the Nielsen report.
The brand believes its innovations, such as Three Sixty Vodka & Açaí, enhance its appeal to its modern target audience.
Senior brand manager Tim Hotfiel said: “2025 was a year in which strategic decisions, brand building and product innovations clearly paid off for Three Sixty Vodka. Especially in a demanding market environment, this performance confirms that we are on the right track.”
Engaging the consumers
In 2025, the brand had a presence at more than 20 festivals – including World Club Dome, Airbeat One, and Glücksgefühle Festival. These appearances generated approximately 750,000 direct brand interactions and more than 140,000 product trial opportunities for Three Sixty RTDs.
The brand also expanded its reach through strategic placements in music videos, including the single ‘Jupiter’ by RAF Camora and Apache 207.
Three Sixty Vodka also launched an umbrella campaign called ‘Unfollow the Ordinary’ in the fourth quarter of 2025. The campaign emphasises individuality, attitude, and differentiation, reaching more than 70 million contacts within the target demographic at launch.
Dirk Hasenbein, managing director of Schwarze und Schlichte, said: “Being the market leader for the fourth year in a row confirms Three Sixty’s consistent and long-term brand strategy. For 2026, we are focusing on further expanding this strength both nationally and internationally and continuing to develop Three Sixty as a brand sustainably.”
Three Sixty Vodka is now available in more than 30 countries, including the UK.
At The Vodka Masters 2025 and The Design & Packaging Masters 2025, Three Sixty Vodka took home Gold medals.
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