Still Austin gains $20m as it targets 1m cases
Texan distillery Still Austin Whiskey Co has secured a US$20 million deal with Ferovinum as demand outpaces supply for its whiskey.
The distillery’s financial partnership with supply chain platform Ferovinum will unlock US$20m in working capital that can be expanded to US$30m or more, depending on the brand’s growth.
Still Austin cited demand outpacing supply for its whiskeys for the deal, after it shipped 100,924 cases in 2025 with a depletion of 100,542.
The distillery called 2025 a ‘breakout year of growth’ with depletions increasing by 45%.
Mitchel Fowler, CEO and co-founder of Ferovinum said: “For us, the very best brands in the industry are the ones that bring people together in real, meaningful ways.
“The strongest brands don’t just sell products, they create connections. Still Austin has community and human connectivity baked into their DNA. Beyond the brand itself, the Still Austin team has been incredible to work with as they are clear on the mission, and are thoughtful, ambitious and deeply committed to what they’re building.
“Our partnership with Still Austin is compelling and one we are genuinely excited to champion.”
The funds will help Still Austin manage accelerating demand and allow for expanded production and ageing capacity, while lowering the cost of capital. Still Austin will also keep full control over ageing, quality, and production throughout maturation.
At the end of last year, the distillery had 20,200 barrels in storage.
2025: ‘Strongest performance’ in company history
Regarding the growth, the distillery cites Nielsen data to 31 December 2025 that claims it is now the ninth highest-velocity premium American whiskey brand in the US, with the data measured by average revenue per retail store.
The brand is said to be outperforming Kentucky-based ‘heritage’ brands in average revenue per retail store, according to the data.
Still Austin’s distribution is primarily in Texas, Louisiana, Colorado and Illinois, with selective availability in additional states. Growth was recorded in all its markets last year, with 23% of volume in the on-trade in core territories.
With the brand’s reach only covering about 5% of the US, there is also plenty of room for future growth in distribution.
The distillery makes grain-to-glass American whiskeys and its 2025 performance was said to be led by its core portfolio, headed up by its flagship Straight Bourbon Whiskey (titled The Musician).
Limited releases are also helping fuelling fandom with 2025’s Tanager Cigar Blend Bourbon Whiskey seeing almost 1,000 fans camp outside of the distillery before its launch.
Chris Seals, Still Austin co-founder and CEO, said: “We have enormous respect for the Kentucky distillers who built this category. To see our brand competing and, in many markets, outperforming fully distributed legacy producers, confirms that there’s real appetite for distinctive, authentic American whiskey.
“Our focus now is scaling production thoughtfully, without compromising the quality, flavour, or the creativity that got us here. Everything we’re doing is about building a brand that can grow for centuries, not just years.”
Still Austin’s distillery was said to be the first built in the Texan city since Prohibition when it opened in 2017.
The company was established in 2015 and sources all its grains from local farmers for its grain-to-glass production.
‘One million-case target’
“With momentum building and demand continuing to outpace supply, Still Austin is laying the foundation to become one of the next great American whiskey brands. With disciplined growth, distinctive storytelling, and an obsessive focus on liquid excellence and experience, the company is building toward a one million-case future,” the company added.
Still Austin’s healthy performance comes at the time when the American whiskey market is correcting itself after years of growth.
In the past year some of the country’s biggest distilleries have temporarily paused production, such as Suntory-owned Jim Beam and Diageo’s George Dickel and Balcones sites.
Along with Still Austin, however, other craft distilleries such as Buzzard’s Roost are aiming for record years.
Ferovinum has also provided funding to Irish spirits producer Sliabh Liag Distillers, Edinburgh’s Holyrood Distillery, Scottish spirits maker The Borders Distillery and Neurita Tequila.
Related news
Still Austin promotes Texas Bourbon with ‘fill-up’ event
New Austin distillery Fierce Whiskers gets green light
Austin welcomes 'first' whiskey distillery since Prohibition
