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Sazerac plans $38m Indiana expansion

Fireball owner Sazerac has invested more than US$38 million to expand its New Albany operations in Indiana, US.

Fireball Blazin' Apple
Fireball is bottled at Sazerac’s New Albany site

The New Orleans-headquartered drinks group has been operating in New Albany since 2017 under the name Northwest Ordinance Distilling.

The facility bottles a range of Sazerac spirits brands, including cinnamon-flavoured whiskey liqueur Fireball.

Sazerac will expand production capacity of the site to meet ‘growing demand’ for its spirits.

The company will invest more than US$38m into the expansion project. This includes US$35m in new equipment and US$2m in property improvements.

The project will also create 25 new full-time positions at the site, which currently has 357 employees.

“This expansion marks an exciting next step for our New Albany operation,” said Jake Wenz, CEO and president at Sazerac. “As demand for our products continues to grow, this investment will help us better serve our customers while reinforcing our commitment to the New Albany community.

“We’re grateful to the City of New Albany and One Southern Indiana for their ongoing partnership and support, which make growth like this possible.”

The expansion was announced after the New Albany Council granted Sazerac approval of a local property tax abatement.

“We’re proud of Sazerac’s continued success here in New Albany and for their confidence in our community to make these significant investments,” added New Albany mayor Jeff Gahan. “This expansion reflects the strength of our local workforce and exemplifies the city’s ongoing commitment to supporting quality job creation.”

Construction and equipment installation are expected to begin later this year.

Sazerac is currently the subject of a lawsuit, which alleges the firm misled consumers with malt-based versions of Fireball and Parrot Bay.

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