Nemiroff adds Wallaroos to sports partnerships
Ukrainian vodka brand Nemiroff has announced a partnership with Australia’s national women’s rugby team, the Wallaroos.
Nemiroff has assembled a global roster of sports collaborations, including partnerships with English Premier League clubs such as Aston Villa, West Ham United, Everton, and Fulham FC.
Continuing its strong presence in the sports field, Nemiroff is upping its presence in Australia as the official and exclusive premium vodka partner of the Wallaroos, the country’s national women’s rugby team.
The move is said to mark a ‘significant’ step in the brand’s expansion across Australia, following the debut of Nemiroff De Luxe in the market in 2024.
Yuriy Sorochynskiy, CEO of Nemiroff, said: “This partnership with the Wallaroos is another important milestone in Nemiroff’s international journey. We’re growing our global footprint through bold, value-driven alliances – and sport is a powerful vehicle for meaningful connections.
“The Wallaroos embody courage, passion, and national pride – exactly the kind of spirit that defines our brand. We’re proud to support their journey and introduce more Australians to the strength and character of Nemiroff.”
The Wallaroos represent Australia on the international stage and as the team gears up for an important period that includes the Rugby World Cup in England, there is an increasing emphasis on building support at home.
The partnership with Nemiroff is described as ‘a timely alignment between two brands that share values of determination, ambition, and pride in their heritage’.
Phil Waugh, CEO of Rugby Australia, added: “This partnership with Nemiroff Vodka comes at an exciting time for both organisations as we look to grow our international presence. Nemiroff Vodka reaches its global clients with powerful messages of self-determination, and their ‘power of spirit’ mantra aligns heavily with our core ethos for the Wallaroos.
“With the Rugby World Cup on the horizon in England and a golden period ahead for the Wallaroos on home soil, we are thrilled to welcome Nemiroff into our family of partners.”
Earlier this month, Nemiroff displayed a 3D advert in support of Ukrainian boxer Oleksandr Usyk at Wembley Stadium in London, and to also celebrate the vodka’s status as Supreme Brand Champion 2025.
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