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Nemiroff unites Premier League partners in UK
Ukrainian vodka Nemiroff celebrated the UK debut of its ‘That’s My Spirit’ campaign with an event at London gallery Tate Modern.
Last month, Neminoff announced its partnership with four English Premier League football clubs – Aston Villa, West Ham United, Everton, and Fulham FC.
The event at Tate Modern on 5 November united partners, club legends, media personalities, and influencers for an evening of Ukrainian hospitality and British culture.
The evening featured a performance by Benjamin Aston, known as Mr OnlyWords, which included the celebration of each club. Ukrainian musician Sviatoslav Vakarchuk also made a special appearance at the event.
Guests were served signature cocktails inspired by each club, paired with Ukrainian fusion dishes by Anton Vasyliev, executive chef of Mriya Neo Bistro in London.
The ceremonial signing of the ‘Team 1872’ football, symbolising the collaboration, was a highlight of the event. The number 1872, woven into the campaign’s promotional materials, marks the year that Nemiroff was founded.
Yuriy Sorochynskiy, CEO of Nemiroff, commented: “For over 150 years, our brand has stood as a symbol of strength and authenticity, thriving through wars, revolutions, and economic transformations. Today, we carry that legacy forward with pride, knowing that we represent not only a brand but a nation that refuses to be defeated.
“The Premier League and its clubs embody these same values – uniting communities worldwide through moments of brilliance and challenges, inspiring teamwork, and a shared passion for the beautiful game.”
That’s My Spirit celebrates shared moments, ‘joy of triumph and the strength found in perseverance’.
Sponsoring Premier League clubs enables Nemiroff to connect with millions of football fans worldwide through exclusive club-inspired cocktails, matchday activations and initiatives.
The partnership extends beyond the pitch, introducing campaigns, digital engagement, merchandise collaborations, and support for grassroots football programmes.
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