Glenmorangie becomes official whisky of Formula One
Moët Hennessy-owned Scotch brand Glenmorangie has become the official whisky of Formula One as part of a 10-year partnership.

The alliance is part of a decade-long collaboration between Glenmorangie’s parent company LVMH (Louis Vuitton Moët Hennessy) and Formula One signed in March 2025.
At the centre of the new sponsorship stands Glenmorangie’s The Original 12-year-old single malt.
Formula One, celebrating 75 years of motor racing this year, is described as Glenmorangie’s ‘kindred spirit’, advocating only alcohol-free driving.
Glenmorangie will celebrate the collaboration this Sunday (6 July) at the Formula One Qatar Airways British Grand Prix 2025 at the Silverstone Circuit in Towcester.
Emily Prazer, chief commercial officer at Formula One, said: “As part of our 10-year deal with LVMH, we are delighted to welcome Glenmorangie from the Moët Hennessy Maisons collection as the official whisky of Formula One.
“We have both been mastering our craft for many years, and we share a commitment to refinement and perfection delivered over time. With our mutual respect for tradition, it is absolutely fitting that we are launching our collaboration at the Formula One British Grand Prix at Silverstone – the circuit that hosted our first race 75 years ago – and from there around the world for many years to come.”
The collaboration was announced by the star of Glenmorangie’s Once Upon a Time in Scotland campaign, Harrison Ford.

In a new short film to mark the partnership the actor plays himself and describes the collaboration with a single word: “Nice”.
At Silverstone, fans will have the opportunity to enjoy an exclusive Glenmorangie experience featuring cocktails and showcase the exclusive Eagle Speedster Jaguar E-Type, which Ford used in the brand’s film. Racegoers will also be invited to recreate a scene from the film by sitting in this classic car.
Caspar MacRae, president and CEO of Glenmorangie, said: “I am thrilled to set in motion Glenmorangie’s landmark partnership with Formula One – the pinnacle of motor racing. We share with F1 a great pride in our heritage and an unstoppable desire to reach new heights of excellence.
“We look forward to spectacular performances and imaginative serves and hope our collaboration will inspire and excite racegoers throughout Formula One’s 75th anniversary year – and beyond.”
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