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Harrison Ford fronts new Glenmorangie campaign
Glenmorangie collaborated with Harrison Ford for its new campaign series, which comprises 12 episodes starring the Indiana Jones actor.
Marking the end of Glenmorangie’s It’s Kind of Delicious and Wonderful campaign, the new initiative is titled Once Upon a Time in Scotland.
The series was filmed over three days last summer and is part of a three-year campaign partnership with Ford.
The adverts were directed by actor and film-maker Joel Edgerton, and star 82-year-old Ford as himself, and several employees who make Glenmorangie Scotch whisky.
Each episode takes a more traditional look at Glenmorangie, and sees Ford embracing Scottish traditions – such as kilt-wearing – as well as sipping Glenmorangie next to an open fire.
Ford said: “I loved working with the team at the distillery – they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments.
“It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it because it’s unpretentious and just amusing.”
Once Upon a Time in Scotland takes viewers on Ford’s journey behind the scenes of Glenmorangie’s home in the Highlands of Scotland.
The episodes were filmed at the distillery in Tain, Scotland, in the 19th-century Ardross Castle, and against the backdrop of Loch Glass.
Glenmorangie Original 12 Years – which was recently revamped from a 10-year-old single malt whisky – and Glenmorangie Infinita 18 Years Old are among the bottlings showcased in the campaign.
Edgerton’s episodes are accompanied by photography captured by fashion photographer Lachlan Bailey.
Caspar MacRae, president and CEO of The Glenmorangie Company, said: “Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie.
“He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he’s not afraid to laugh at himself – and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour.
“We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison’s eyes.”
The first eight episodes of the campaign are now available to view, with the remaining four to be released later this year.
Click below to watch the short ‘Once Upon a Time in Scotland’ film.
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