Crodino non-alcoholic aperitivo lands in US
Campari America will introduce the group’s non-alcoholic Italian aperitivo, Crodino, to the US market this summer.
Introduced in Italy in 1965, the non-alcoholic bittersweet and bubbly Spritz is set to make its US market debut this summer.
Cordino is made via a six-month infusion and a unique blending process that includes clove, cardamom, nutmeg, and coriander seeds, along with more than 10 other herbs and spices.
The ready-to-serve (RTD) Spritz offers spicy herbal notes with a citrus finish.
Allison Varone, head of marketing at Campari America, said: “What’s been particularly exciting is how both consumers and our on-premise partners have embraced iconic Italian brands, creating vibrant social experiences centred around the Spritz.
“With the launch of Crodino, we’re expanding the joy of Spritz to even more consumers who seek a sophisticated and flavourful non-alcoholic option.”
Crodino joins Campari America’s House of Apéritifs, which includes Aperol, Campari, and Cynar.
The non-alcoholic beverage market is experiencing significant growth, with projections indicating it will reach US$5 billion by 2028, reflecting an 18% compound annual growth rate (CAGR), according to IWSR 2024 data.
Crodino is positioned to meet the increasing demand for premium non-alcoholic cocktails that offer both exceptional taste and the experience of traditional cocktail rituals.
Offered in 175ml glass bottles, the RTD is available in packs of four with an RRP of US$14.99.
The non-alcoholic Spritz makes its US debut initially in select states, including California, Texas, Florida, Massachusetts, Illinois, Washington DC, and Maryland, with additional markets to follow.
Last year, Campari Group shared its intention to promote the Spritz cocktail as a year-round classic, rather than just a summer drink.
Earlier this week, the group’s namesake apéritif announced its sponsorship of the Cannes Film Festival for the fourth time, in partnership with Danish actor Mads Mikkelsen.
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