Disaronno celebrates 500 years with Drink Kong
To celebrate its 500-year milestone, Italian liqueur Disaronno has teamed up with Drink Kong bar in Rome to create a celebratory cocktail.
Patrick Pistolesi, owner of Drink Kong, and his team have created the Dolcevita cocktail, described as a refreshing twist on the classic Sour.
The ingredients are:
40ml Disaronno
20ml Rabarbaro Zucca
15ml The Busker Triple Cask Triple Smooth
20ml Fresh lemon juice
10ml Pineapple juice
5ml Agave syrup
Disaronno was established in 1525 during the Italian Renaissance. During this period, artist Bernardino Luini, a pupil of Leonardo da Vinci, painted the Madonna using a local innkeeper as his model.
To thank him, the innkeeper gifted him a flask of fragrant liquid – marking the beginnings of the Italian brand.
In the 1600s, the Reina family found the recipe, passed down through generations. In the early 1900s, Domenico Reina opened a workshop, called ‘Domenico Reina Coloniali’, located near Saronno. In 1947, Illva Saronno: Industria, Lombarda, Liquori, Vini & Affini, was founded.
Today, Disaronno is distributed in more than 160 countries.
Peter Dries, regional trade marketing director – Northwest Europe at Disaronno International, said: “This year marks a truly special milestone for Disaronno as we celebrate 500 years of rich heritage and tradition.
“From a simple act of gratitude to becoming a global iconic drink, our journey has been shaped by creativity, craftsmanship, and passion.
“We invite everyone to join us in commemorating this remarkable legacy and raising a glass to 500 more years of unforgettable moments.”
To commemorate a historic year, Disaronno will host numerous celebrations in its 160 markets. Bars and influencers will be invited to take part in the activations, including a contest to win an exclusive trip to Rome.
Fans can follow the celebrations on social media using the hashtag #disaronno500cheers.
In February this year, Disaronno International took on the UK distribution of Three Sixty Vodka.
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