Neurita turns heads at London Fashion Week
Female-founded Tequila brand Neurita took centre stage at London Fashion Week from 20-24 February as the official sponsor for Oh Polly.
Returning to the London Fashion Week for its second consecutive year, Neurita partnered with fashion brand Oh Polly to showcase a Margarita experience at the sold-out event.
For the occasion, the Tequila brand teamed up with premium mixer Fever Tree to offer an exclusive Margarita menu, featuring Neurita’s signature infused spirits.
Neurita was created in 2023 to offer a unique, lower-sugar, triple sec-free option for Margaritas.
Partnering with Oh Polly is part of the brand’s initiative to deliver engaging experiences.
Lucy Smith, managing director and founder of Neurita Tequila, said: “Women are looking for natural, lower-sugar Tequila options. Neurita delivers a fresh take on the Margarita that appeals to the modern consumer, offering something both simple and unforgettable.”
Tequila continues to lead the spirits category growth in the UK, with the spirit now recognised as the fastest-growing category in the market.
According to Google Trends, the Margarita has become the number one trending cocktail in the UK.
The Margarita trend is also evolving with bars and restaurants embracing creative variations like Neurita’s Spicy Watermelon Margarita, which has become a fan favourite at London’s Radio Rooftop Bar.
In a milestone year, Neurita experienced 169% growth in 2024 as it pursued global expansion and strategic partnerships.
The brand has recently strengthened its team with new hires, including strategy advisor Chris Rigby in November 2024 and new sales director Thomas Butterwick in February 2025.
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