Three Sixty Vodka leads in Germany
For the third consecutive year, Three Sixty has maintained its position as the leading premium vodka brand in Germany.
According to the Nielsen Vodka Report for 2024, the Schwarze und Schlichte-owned brand increased its sales by 2%, despite the market declining throughout the year.
The brand says this demonstrates the strength of Three Sixty in a demanding and competitive environment.
Katharina Schwarze, CEO of Schwarze und Schlichte, said: “Achieving market leadership was already a significant milestone. To maintain this position for three consecutive years fills us with joy and great pride. This is the result of consistent commitment and a clear focus on quality and innovation.”
Tim Hotfiel, senior brand manager of Three Sixty, added: “Our continued market leadership shows that we are on the right track and will continue to set benchmarks in the future. Our diamond filtration and distinctive design resonate directly with consumers, guaranteeing strong recognition – both in retail as well as the hospitality industry – and perfectly reflect our brand’s premium positioning.”
Three Sixty attributes its sustained market leadership to its ‘extensive’ presence in the hospitality sector, which includes attendance at more than 20 festivals during the summer of 2024.
“Alongside the club scene, festivals have become a key part of our strategy. We are a brand that is visible to our target audience year-round, which is essential,” Hotfiel explained.
Furthermore, the brand notes that an additional contributing factor to Three Sixty’s ongoing success is its targeted product range extensions in the growing ready-to-drink segment, as well as the launch of Three Sixty Easy, a lower-alcohol alternative to the original, which clocks in at 20% ABV.
However, Schwarze noted that the brand’s success has not been limited to the German market, with Three Sixty available in numerous international markets, including Austria, the Netherlands, Spain and Switzerland.
“The success in Germany is just the beginning,” she said. “The strong acceptance of our brand offers immense potential for further international success.”
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