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Johnnie Walker debuts Lunar New Year design
Diageo-owned blended Scotch brand Johnnie Walker has unveiled a ‘vibrant’ limited edition design for its Lunar New Year Blue Label release.
The bottle and packaging has been crafted by Asian-American visual artist James Jean, who worked on last year’s Johnnie Walker design for the Year of the Dragon.
The latest edition features an ‘innovative and dynamic’ interpretation of 2025’s zodiac animal – the snake.
The new design for 2025 is said to symbolise an ‘auspicious ambition for constant progression and self-reinvention’, reflecting the values at the heart of Johnnie Walker.
The bottle features three snakes surrounded by blooming flowers and depicted shedding their skins to ‘embrace the next chapter in life’.
Jean explained: “I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolise the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions.”
With the new release, Jean aimed to “create a snake that felt different, new and innovative” and pays homage to the past while “looking into the future with optimism”.
Jean also said he sought inspiration for his designs from the “layers of incredible flavour” that Johnnie Walker master blender Emma Walker and her team bring to the brand’s Blue Label expression.
Johnnie Walker global brand director, Jennifer English, said: “James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation. Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision.
“His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future.”
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