Paramount Liquor partners with EzTenda
Australian spirits wholesaler Paramount Liquor has partnered with B2B digital platform EzTenda to integrate its consumer portal.
Building on the wholesaler’s commitment to innovation, Paramount hopes to ‘transform the drinks tendering process’ by fully integrating EzTenda’s platform.
Nathan Rowe, director at Paramount Liquor, commented: “Paramount Liquor is dedicated to providing our customers with unparalleled service and the broadest range of products.
“This partnership with EzTenda enhances our offerings, equipping venues with the flexibility and tools they need to thrive in today’s competitive market.”
The integration aims to streamline business operations between brands and venues.
It will connect Paramount’s 10,000 active customers directly with suppliers, enabling brands to secure long-term distribution in exchange for targeted support that enhances brands’ presence in Australia’s top venues.
Ian Mason, general manager of ANZ at EzTenda, said: “At EzTenda, our vision is to innovate, simplify, and democratise opportunities within the beverage industry. Partnering with Paramount Liquor allows us to rapidly scale our platform, offering greater value and efficiency to venues and brands throughout Australia.”
The EzTenda platform gives venues and suppliers access to a wide range of brands and products. Venues can create tenders for drinks listings and post them in the marketplace. Brands can explore the listings to find the tenders that best suit their products. From here, they can easily place bids, promote their brands and offer support if required.
Sam Showering, founder of EzTenda, added: “We are delighted to announce our partnership with Paramount Liquor, bringing benefits to the way drinks brands and hospitality venues do business in Australia.
“We are committed to innovating the way drinks business is done, and this partnership is a big step forward not only for Australia but also for our businesses in the UK and Spain.”
Earlier this year, EzTenda partnered with two London venues to expand their spirits menus and reported a 168.2% increase in winning bids in 12 months.
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