Ping Pong Dim Sum partners with EzTenda

London restaurant chain Ping Pong Dim Sum will now serve Vivir Tequila following a collaboration with EzTenda.

EzTenda – pronounced ‘easy tender’ – is a software platform that facilitates partnerships between bars and drinks brands, which launched in the UK in 2022. Founded by Sam Showering, an entrepreneur from the family behind Baycham and Brother’s Cider, the brand recently entered Australia and Spain.

Vivir Tequila Blanco will now appear on Ping Pong’s drinks menus, with the restaurant also creating a range of festive cocktails featuring the agave spirit. The expression won Silver at The Tequila & Mezcal Masters 2022.

Earlier this year, supermarket chain Waitrose named Vivir as one of the brands benefiting from the premium Tequila boom.

As well as ensuring the availability of a wide range of drinks brands, EzTenda supports brands by offering customer experiences and brand activations.

EzTenda recently revealed it had introduced four spirits brands to the menu of experiential hospitality venue PopGolf London.

“Securing drinks listings for venues and brands seemed to be based on enduring relationships, with brands and venues seemingly resigned to tolerating the status quo,” Tiago Amorim, EzTenda’s general manager for Spain, told us recently about why Showering was inspired to start the business.

It has recently been suggested that Tequila is taking market share from Cognac.