EzTenda reports 168% rise in winning bids

Digital platform EzTenda, which helps brands and venues secure drinks listings, has seen a 168.2% increase in winning bids in the past 12 months.

Established in 2022, EzTenda is a platform that helps to negotiate listings, also known as tenders, between drinks brands and hospitality venues.

In the past 12 months, the company said it had hosted more than £20 million (US$25 million) worth of tenders, resulting in a 168.2% increase in winning bids.

“We are thrilled with the progress we’ve made in the past year. Our commitment to providing exceptional service and innovative solutions has enabled our clients to drive more value for their businesses. We look forward to continuing this momentum, delivering innovation and connecting more great venues with their perfect drinks brands,” said Douglas Warren, CEO of EzTenda.

EzTenda’s customers include a diverse range of operators, including Bespoke Hotels, Mission Mars, Breakfast Club, McManus Pubs, and numerous independent venues.

Tom McManus from McManus Pubs commented: “At McManus Pubs, we wanted to consolidate the brands we were selling into those looking for a long-term partnership. EzTenda helped us put together clear tenders to get the best offers across multiple categories. They also provided advice along the way, from building the tender to negotiating the deal.

“We now have a more coherent range of spirits, with retro and marketing deals for everything we sell. In particular, we were able to increase our retro and marketing support significantly.”

EzTenda is a digital marketplace that helps venues and brands to secure drinks listings through a B2B platform that seeks to ‘improve’ the tender and bidding model in the drinks and hospitality industry.

The company seeks to make tendering open and accessible for everyone.

Earlier this year, EzTenda partnered with two London venues, Karma Sanctum Soho Hotel and Peckham Levels, to expand their spirits menus.