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Ukiyo goes Underground in London
Kirker Greer Spirits’ Ukiyo Tokyo Dry Gin Ukiyo Tokyo Dry Gin has launched its first out-of-home (OOH) campaign across the London Underground.
The London Underground campaign showcases Ukiyo’s ‘Stir the Senses’ creative and offers a 20% discount code redeemable at the brand’s website.
The campaign features 23 prominent ‘cross-track’ posters of Ukiyo Tokyo Dry Gin, displayed in key stations in Zones 1 and 2, and runs throughout August and September.
Ali Pickering, chief marketing officer at Drinksology Kirker Greer, said: “This significant OOH campaign marks a major milestone for Ukiyo, highlighting the brand’s growing success and increasing recognition.
“With a strong spread of sites including Old Street, major transit hubs like King’s Cross and Euston and onward routes to Heathrow, it’s set to stir the senses a staggering four million times throughout the campaign.”
Ukiyo is further amplifying its OOH debut with cocktail activations in key London on-trade venues and through digital screen ads across Tesco stores nationwide.
“Digital advertising complements our OOH campaign by delivering further impactful reach; it engages consumers with eye-catching, data-led and dynamic content – giving Ukiyo access to wider audiences across the UK at a time when they’re actively seeking inspiration for their next purchase,” adds Pickering.
Ukiyo’s London venue activations include a partnership with Japanese restaurant Roka in Canary Wharf. The brand’s full range of spirits will be showcased during Izakaya Hour, which is Monday through Friday between 4pm and 7.30pm.
As part of the Cocktails in the City event in Bedford Square Gardens, Ukiyo Spirits partnered with The Thin White Duke, a Soho cocktail bar and recording studios, to create two Asian-inspired cocktails served alongside a unique outdoor music experience.
Earlier this month, Ukiyo secured a listing with British online supermarket Ocado.
The brand also launched this year in Singapore and expanded its European presence with new listings in the Dutch and German markets.
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