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Kirker Greer lands in Singapore
The spirits arm of Drinksology Kirker Greer (DKG) Group has expanded into Singapore through a partnership with The First Pour.
Kirker Greer Spirits’ portfolio will be available in retail and the on-trade in Singapore from early spring.
The company said Singapore plays a pivotal role in its growth plans as a gateway to Asia Pacific.
“This collaboration, which marks an exciting step forward, signifies a strategic alliance that promises to elevate the presence of Kirker Greer Spirits in Singapore’s dynamic and ever-growing beverage landscape,” said Ryan McFarland, chief strategy and commercial officer at DKG.
“We believe we’ve found the perfect partner in Derrick Quek and the team at The First Pour and look forward to getting our brands in the hands of some of the best bartenders on the planet in the coming months, and engaging a whole new group of consumers,” he adds.
Kirker Greer’s portfolio includes Ukiyo Rice Vodka, Ukiyo Tokyo Dry Gin, Ukiyo Blossom Gin, Ukiyo Yuzu Gin, Born Irish Whiskey, Kirker Shamrock Whiskey and Ginato Gin.
Quek, founder of The First Pour, added: “We’re very pleased to work with Kirker Greer and their world-class range of spirits. Kirker Greer Spirits and the wider DKG Group have a range of capabilities that we believe will add a fresh spin to the spirits experience in Singapore and Southeast Asia.”
DKG recently announced plans to invest millions to support its growth in the UK and Ireland.