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Harvest Day secures Gall & Gall listing
Bayadera Group’s Ukrainian brand Harvest Day Vodka has secured a listing with the Gall & Gall store chain in the Netherlands.
Harvest Day Vodka is a new variant of the firm’s flagship brand, Hlibny Dar Vodka.
Harvest Day has been distributed in the Netherlands in partnership with De Kuyper Royal Distillers since the beginning of the year.
“This Ukrainian vodka embodies the spirit of resilience, craftsmanship, and tradition that we cherish at De Kuyper. The collaboration represents a strategic and purposeful choice for our company; the vodka brand is a fantastic addition to our extensive and high-quality portfolio,” said Lucien Heusy, De Kuyper’s managing director for the Netherlands.
Last month, the vodka brand secured a listing with Gall & Gall, a liquor store chain and market leader in the Netherlands with more than 570 locations.
“We are thrilled with the reception of Harvest Day in the Netherlands. Our collaboration with De Kuyper and the listing in Gall & Gall mark significant steps in our international growth,” said Daria Iarmolenko, marketing director of Bayadera Group.
“We are committed to delivering the best vodka and continuing to surprise our consumers with new and innovative products.”
Bayadera Group said it will continue to expand its global presence while ‘upholding the high standards and quality’ of Hlibny Dar.
In 2023, Hlibny Dar Vodka was the fifth biggest-selling vodka brand in the world.
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